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== '''Flow theory''' ==
----
== Acronym ==
n/a
== Alternate name(s)==
Flow
== Main dependent construct(s)/factor(s)==
a mental state of complete absorption
== Main independent construct(s)/factor(s) ==
situation, activity, high level of challenge, focused attention, high level of skill
== Concise description of theory ==
a mental state of complete absorption with the activity at hand, a feeling of total engagement and immersion, a harmonious blend of high level of challenge, focused attention and high level of skill
== Diagram/schematic of theory ==
== Originating author(s) ==
Mihaly Csikszentmihalyi
== Seminal articles ==
Csikszentmihalyi, M. (1975). Plan and Intrinsic Rewards. Journal of Humanistic Psychology, 15(3), 41-63.
<br><br>
Montgomery, H., Sharafi, P., & Hedman, L. R. (2004). Engaging in Activities Involving Information Technology: Dimensions, Modes, and Flow. Human Factors, 46(2), 334-348.
<br><br>
Qiu, L., & Benbasat, I. (2005). An Investigation into the Effects of Text-to-Speech Voice and 3D Avatars on the Perception of Presence and Flow of Live Help in Electronic Commerce. ACM Transactions on Computer-Human Interaction, 12(4), 329–355.
<br><br>
Hoffman, D. L. and T. P. Novak (2009). "Flow Online: Lessons Learned and Future Prospects." Journal of Interactive Marketing 23(1): 23-34.
== Originating area ==
Positive psychology
== Level of analysis ==
individual
== IS articles that use the theory ==
Agarwal, R., & Karahanna, E. (2000). Time Flies When You’re Having Fun: Cognitive Absorption and Beliefs About Information Technology Usage. MIS Quarterly, 24(4), 665-694.
<br><br>
Koufaris, M. (2002). Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior. Information Systems Research, 13(2), 205-223.
<br><br>
Hsu, C.-L. and H.-P. Lu (2003). "Why Do People Play On-Line Games? An Extended TAM with Social Influences and Flow Experience." Information and Management 41(7): 853–868.
<br><br>
Kamis, A., Koufaris, M., & Stern, T. (2008). Using an Attribute-Based DSS for User-Customized Products Online: An Experimental Investigation. MIS Quarterly, 32(1), 159-177.
== Links from this theory to other theories ==
== External links ==
[http://en.wikipedia.org/wiki/Mihaly_Csikszentmihalyi#Flow Flow]
== Original Contributor(s) ==
Arnold Kamis
<br><br><br>
Please feel free to make modifications to this site. In order to do so, you must register.
<br>
<br>
[[Main Page | Return to Theories Used in IS Research]]
[[Image:PrinLogo.jpg|thumb|right|134px|[http://http://www.prin.edu// Site sponsor]]]
[[Image:York.jpg|thumb|right|134px|[http://www.yorku.ca/ Site sponsor]]]
== '''Flow theory''' ==
----
== Acronym ==
n/a
== Alternate name(s)==
Flow
== Main dependent construct(s)/factor(s)==
a mental state of complete absorption
== Main independent construct(s)/factor(s) ==
situation, activity, high level of challenge, focused attention, high level of skill
== Concise description of theory ==
a mental state of complete absorption with the activity at hand, a feeling of total engagement and immersion, a harmonious blend of high level of challenge, focused attention and high level of skill
== Diagram/schematic of theory ==
== Originating author(s) ==
Mihaly Csikszentmihalyi
== Seminal articles ==
Csikszentmihalyi, M. (1975). Plan and Intrinsic Rewards. Journal of Humanistic Psychology, 15(3), 41-63.
<br><br>
Montgomery, H., Sharafi, P., & Hedman, L. R. (2004). Engaging in Activities Involving Information Technology: Dimensions, Modes, and Flow. Human Factors, 46(2), 334-348.
<br><br>
Qiu, L., & Benbasat, I. (2005). An Investigation into the Effects of Text-to-Speech Voice and 3D Avatars on the Perception of Presence and Flow of Live Help in Electronic Commerce. ACM Transactions on Computer-Human Interaction, 12(4), 329–355.
<br><br>
Hoffman, D. L. and T. P. Novak (2009). "Flow Online: Lessons Learned and Future Prospects." Journal of Interactive Marketing 23(1): 23-34.
== Originating area ==
Positive psychology
== Level of analysis ==
individual
== IS articles that use the theory ==
Agarwal, R., & Karahanna, E. (2000). Time Flies When You’re Having Fun: Cognitive Absorption and Beliefs About Information Technology Usage. MIS Quarterly, 24(4), 665-694.
<br><br>
Koufaris, M. (2002). Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior. Information Systems Research, 13(2), 205-223.
<br><br>
Hsu, C.-L. and H.-P. Lu (2003). "Why Do People Play On-Line Games? An Extended TAM with Social Influences and Flow Experience." Information and Management 41(7): 853–868.
<br><br>
Kamis, A., Koufaris, M., & Stern, T. (2008). Using an Attribute-Based DSS for User-Customized Products Online: An Experimental Investigation. MIS Quarterly, 32(1), 159-177.
== Links from this theory to other theories ==
== External links ==
[http://en.wikipedia.org/wiki/Mihaly_Csikszentmihalyi#Flow Flow]
== Original Contributor(s) ==
Arnold Kamis
<br><br><br>
Please feel free to make modifications to this site. In order to do so, you must register.
<br>
<br>
[[Main Page | Return to Theories Used in IS Research]]