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== Diagram/schematic of theory ==
== Diagram/schematic of theory ==
[[File:ELM_GeneralModel.jpg|600px|thumb|left|ELM model]]
[[File:ELM_GeneralModel.jpg|600px|thumb|left|ELM model]]
<br style="clear:both" />
== Originating author(s) ==
== Originating author(s) ==
Petty, R.E., and Cacioppo, J.T. 1986. Communication and Persuasion: Central and Peripheral Routes to Attitude Change. New York: Springer-Verlag.
Petty, R.E., and Cacioppo, J.T. 1986. Communication and Persuasion: Central and Peripheral Routes to Attitude Change. New York: Springer-Verlag.