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Multi-attribute utility theory (view source)
Revision as of 06:26, 28 September 2011
, 06:26, 28 September 20111 revision: Dump from York
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== '''Multi-attribute utility theory''' ==
----
== Acronym ==
MAUT
== Alternate name(s)==
Multiple-Attribute Utility Theory
== Main dependent construct(s)/factor(s)==
mathematical model
== Main independent construct(s)/factor(s) ==
a set of attributes with upper and lower bounds
designer preferences and tradeoffs, typically expressed as probabilistic outcomes
== Concise description of theory ==
a family of methods for conducting decision analysis in complex problems
== Diagram/schematic of theory ==
== Originating author(s) ==
Keeney, R.L. and Raiffa, H. Decisions with Multiple Objectives: Preferences and Value Tradeoffs. New York, New York: Cambridge University Press, 1993.
== Seminal articles ==
Chatterjee, S., & Heath, T. B. (1996). Conflict and loss aversion in multiattribute choice: The effects of trade-off size and reference dependence on decision difficulty. Organizational Behavior and Human Decision Processes, 67(2), 144-155.
<br><br>
Dyer, J. S., Fishburn, P. C., Steuer, R. E., Wallenius, J., & Zionts, S. (1992). Multiple Criteria Decision Making, Multiattribute Utility Theory. Management Science, 38(5).
<br><br>
Fischer, G. W., Carmon, Z., Ariely, D., & Zauberman, G. (1999). Goal-based construction of preferences: Task goals and the prominence effect. Management Science, 45(8), 1057-1075.
<br><br>
Häubl, G., & Trifts, V. (2000). Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids. Marketing Science, 19(1), 4-21.
== Originating area ==
Decision Theory, Engineering
== Level of analysis ==
individual
== IS articles that use the theory ==
Kamis, A. (2006). Search Strategies in Shopping Engines: An Experimental Investigation. International Journal of Electronic Commerce, 11(1), 63-84.
<br><br>
Umanath, N. S., & Vessey, I. (1994). Multiattribute data presentation and human judgment: A cognitive fit perspective. Decision Sciences, 25(5,6), 795-824.
<br><br>
Zigurs, I., & Buckland, B. (1998). A theory of task/technology fit and group support systems effectiveness. MIS Quarterly, 22(3), 313-334.
== Links from this theory to other theories ==
[http://www.fsc.yorku.ca/york/istheory/wiki/index.php/Prospect_theory Prospect Theory]
<br>
[http://www.fsc.yorku.ca/york/istheory/wiki/index.php/Behavioral_decision_theory Behavioral Decision Theory]
== External links ==
[https://wiki.ece.cmu.edu/ddl/index.php/Multiattribute_utility_theory Design Decisions Wiki]
<br>
[http://en.wikipedia.org/wiki/Multi-criteria_decision_analysis Multi-Criteria Decision Analysis]
== Original Contributor(s) ==
Arnold Kamis
<br><br><br>
Please feel free to make modifications to this site. In order to do so, you must register.
<br>
<br>
[[Main Page | Return to Theories Used in IS Research]]
[[Image:PrinLogo.jpg|thumb|right|134px|[http://http://www.prin.edu// Site sponsor]]]
[[Image:York.jpg|thumb|right|134px|[http://www.yorku.ca/ Site sponsor]]]
== '''Multi-attribute utility theory''' ==
----
== Acronym ==
MAUT
== Alternate name(s)==
Multiple-Attribute Utility Theory
== Main dependent construct(s)/factor(s)==
mathematical model
== Main independent construct(s)/factor(s) ==
a set of attributes with upper and lower bounds
designer preferences and tradeoffs, typically expressed as probabilistic outcomes
== Concise description of theory ==
a family of methods for conducting decision analysis in complex problems
== Diagram/schematic of theory ==
== Originating author(s) ==
Keeney, R.L. and Raiffa, H. Decisions with Multiple Objectives: Preferences and Value Tradeoffs. New York, New York: Cambridge University Press, 1993.
== Seminal articles ==
Chatterjee, S., & Heath, T. B. (1996). Conflict and loss aversion in multiattribute choice: The effects of trade-off size and reference dependence on decision difficulty. Organizational Behavior and Human Decision Processes, 67(2), 144-155.
<br><br>
Dyer, J. S., Fishburn, P. C., Steuer, R. E., Wallenius, J., & Zionts, S. (1992). Multiple Criteria Decision Making, Multiattribute Utility Theory. Management Science, 38(5).
<br><br>
Fischer, G. W., Carmon, Z., Ariely, D., & Zauberman, G. (1999). Goal-based construction of preferences: Task goals and the prominence effect. Management Science, 45(8), 1057-1075.
<br><br>
Häubl, G., & Trifts, V. (2000). Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids. Marketing Science, 19(1), 4-21.
== Originating area ==
Decision Theory, Engineering
== Level of analysis ==
individual
== IS articles that use the theory ==
Kamis, A. (2006). Search Strategies in Shopping Engines: An Experimental Investigation. International Journal of Electronic Commerce, 11(1), 63-84.
<br><br>
Umanath, N. S., & Vessey, I. (1994). Multiattribute data presentation and human judgment: A cognitive fit perspective. Decision Sciences, 25(5,6), 795-824.
<br><br>
Zigurs, I., & Buckland, B. (1998). A theory of task/technology fit and group support systems effectiveness. MIS Quarterly, 22(3), 313-334.
== Links from this theory to other theories ==
[http://www.fsc.yorku.ca/york/istheory/wiki/index.php/Prospect_theory Prospect Theory]
<br>
[http://www.fsc.yorku.ca/york/istheory/wiki/index.php/Behavioral_decision_theory Behavioral Decision Theory]
== External links ==
[https://wiki.ece.cmu.edu/ddl/index.php/Multiattribute_utility_theory Design Decisions Wiki]
<br>
[http://en.wikipedia.org/wiki/Multi-criteria_decision_analysis Multi-Criteria Decision Analysis]
== Original Contributor(s) ==
Arnold Kamis
<br><br><br>
Please feel free to make modifications to this site. In order to do so, you must register.
<br>
<br>
[[Main Page | Return to Theories Used in IS Research]]