Changes

=Acronym=

 

= Acronym =

GCT

GCT

= Alternate name(s) =

=Alternate name(s)=

N/A

N/A

= Main dependent construct(s)/factor(s) =

=Main dependent construct(s)/factor(s)=

Goal contagion, Intention to adopt innovative IT

Goal contagion, Intention to adopt innovative IT

= Main independent construct(s)/factor(s) =

=Main independent construct(s)/factor(s)=

Social comparison orientation, knowledge ambiguity construct for firm, social influence, user’s perceived knowledge of the innovative IT used by a firm.

Social comparison orientation, knowledge ambiguity construct for firm, social influence, user’s perceived knowledge of the innovative IT used by a firm.

= Concise description of theory =

=Concise description of theory=

The Goal Contagion theory is defined as the automatic adoption and pursuit of goals that others perceive and attempts to attain them. Unlike other goal theories, in goal contagion theory the goal-directed behavior does not have the conscious involvement, and hence automatic adoption occurs. Additionally, goal contagion is seen as a process in which individuals perceive or catch goals from others behavior, and yet the social perception more often driven from the broader contexts surrounding others, and these contexts are adequate enough to drive the goal inferences (Leander & Shah, 2013).  

The Goal Contagion theory is defined as the automatic adoption and pursuit of goals that others perceive and attempts to attain them. Unlike other goal theories, in goal contagion theory the goal-directed behavior does not have the conscious involvement, and hence automatic adoption occurs. Additionally, goal contagion is seen as a process in which individuals perceive or catch goals from others behavior, and yet the social perception more often driven from the broader contexts surrounding others, and these contexts are adequate enough to drive the goal inferences (Leander & Shah, 2013).  

In the context of behavioral research, goal contagion theory can be used to examine the effects of adoption timing of digital technologies. Two imperative factors influencing goal contagion are other’s behaviors and the situational context. In IS research, goal contagion is considered as a prominent theory that may help in understanding the adoption of the innovative information technologies.  

In the context of behavioral research, goal contagion theory can be used to examine the effects of adoption timing of digital technologies. Two imperative factors influencing goal contagion are other’s behaviors and the situational context. In IS research, goal contagion is considered as a prominent theory that may help in understanding the adoption of the innovative information technologies.  

= Diagram/schematic of theory =

=Diagram/schematic of theory=

= Originating author(s) =

=Originating author(s)=

Henk Aarts, Peter M. Gollwitzer, Ran R. Hassin

Henk Aarts, Peter M. Gollwitzer, Ran R. Hassin

= Seminal articles =

=Seminal articles=

Aarts, H., Gollwitzer, P. M., & Hassin, R. R. (2004). ''Goal Contagion: Perceiving Is for Pursuing. Journal of Personality and Social Psychology, 87(1), 23–37.'' doi:10.1037/0022-3514.87.1.23  

Aarts, H., Gollwitzer, P. M., & Hassin, R. R. (2004). ''Goal Contagion: Perceiving Is for Pursuing. Journal of Personality and Social Psychology, 87(1), 23–37.'' doi:10.1037/0022-3514.87.1.23  

Leander, N. P., & Shah, J. Y. (2013). For Whom the Goals Loom: Context-Driven Goal Contagion. Social Cognition, 31(2), 187–200. doi:10.1521/soco.2013.31.2.187  

Leander, N. P., & Shah, J. Y. (2013). For Whom the Goals Loom: Context-Driven Goal Contagion. Social Cognition, 31(2), 187–200. doi:10.1521/soco.2013.31.2.187  

= Level of analysis =

=Level of analysis=

Individual, Organizational level

Individual, Organizational level

= Links from this theory to other theories =

 

=Links from this theory to other theories=

Goal-setting theory

Goal-setting theory

= IS articles that use the theory =

=IS articles that use the theory=

Namyeon Lee, Sinan Li, Bongsik Shin & Ohbyung Kwon (2016) Social Comparison, Goal Contagion, and Adoption of Innovative Information Technology, Journal of Computer Information Systems, 56:2, 127-136, DOI: 10.1080/08874417.2016.1117374

Namyeon Lee, Sinan Li, Bongsik Shin & Ohbyung Kwon (2016) Social Comparison, Goal Contagion, and Adoption of Innovative Information Technology, Journal of Computer Information Systems, 56:2, 127-136, DOI: 10.1080/08874417.2016.1117374

Geels, Kasha, Stephen Rice, and Eric Johnson. 2011. "The Contagion of Emotion, Perception, and Goal-directed Behavior through Symbolic Environments." The International Journal of Technology, Knowledge, and Society 7 (1): 79-92. doi:10.18848/1832-3669/CGP/v07i01/56166.

Geels, Kasha, Stephen Rice, and Eric Johnson. 2011. "The Contagion of Emotion, Perception, and Goal-directed Behavior through Symbolic Environments." The International Journal of Technology, Knowledge, and Society 7 (1): 79-92. doi:10.18848/1832-3669/CGP/v07i01/56166.

= External Links =

=External Links=

https://scholar.google.co.in/scholar?hl=en&as_sdt=0%2C5&as_vis=1&q=Goal+Contagion+theory&btnG= (Google Scholar link)

https://scholar.google.co.in/scholar?hl=en&as_sdt=0%2C5&as_vis=1&q=Goal+Contagion+theory&btnG= (Google Scholar link)

= Original Contributor(s) =

=Contributor(s)=

Mohammed Nawazish, Doctoral Student at Indian Institute of Management, Kozhikode, India.

Mohammed Nawazish, Doctoral Student at Indian Institute of Management, Kozhikode, India.