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Lemon Market Theory

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== '''Lemon market theoryInformation Asymmetry Theory''' ==
== Acronym ==
== Alternate name(s)==
Lemon Theory , Information Asymmetry
== Main dependent construct(s)/factor(s)==
Market deterioration in markets with information asymmetry Price premium, consumer choice, product returns
== Main independent construct(s)/factor(s) ==
- product type, product quality/fit uncertainty, seller uncertainty Price of product<br>
- Acclaimed product quality by selling party<br>
- Expected/perceived product quality by buying party<br>
Market, individual firms, products
== IS articles that use the theory ==
Pavlou, P. A., Liang, H., & Xue, Y. (2006). Understanding and mitigating uncertainty in online environments: a principal-agent perspective. ''MIS Quarterly'',''31''(1), 105-136.
Dimoka, A., Hong, Y., & Pavlou, P. A. (2012). On product uncertainty in online markets: theory and evidence. ''MIS Quarterly'', ''36''(2), 395-426. [ Link]
Backhouse, J., Hsu, W.Y., Tseng, J., Baptista, J. (2005)
''"A Question of''
Communications of the ACM. September, ISSN 0001-0782
DimokaKim, Y., & Krishnan, R. (2013). On Product-level Uncertainty and Online Purchase Behaviour: An Empirical Analysis. ''Management Science''. [ Link] Ghose, A.(2009). Internet exchanges for used goods: An empirical analysis of trade patterns and adverse selection. ''Mis Quarterly'', 263-291. [ Link] Hong, Y., & Pavlou, P. A. (20122014). On product uncertainty Product Fit Uncertainty in online marketsOnline Markets: theory Nature, Effects, and evidenceAntecedents. ''MIS QuarterlyInformation Systems Research'', ''3625''(2), 395328-426344. [ Link]
== Links from this theory to other theories ==
Principal-agent theory, [[Agency theory]], Seller uncertainty, product quality uncertainty, product fit uncertainty, trust<br>
Adverse selection<br>
Moral hazard

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