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Theory of slack resources (TSR) (view source)
Revision as of 12:03, 26 May 2014
, 12:03, 26 May 2014→Originating author(s)
== Originating author(s) ==
== Originating author(s) ==
Petty, R.E., and Cacioppo, J.T. 1986. Communication and Persuasion: Central and Peripheral Routes to Attitude Change. New York: Springer-Verlag.
Petty, R.E., Cacioppo, J.T., and Goldman, R. 1981. "Personal Involvement as a Determinant of Argument-Based Persuasion," Journal of Personality and Social Psychology (41:5), p 847.
== Seminal articles ==
== Seminal articles ==
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