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→IS articles that use the theory
== Seminal articles ==
== Seminal articles ==
Akerlof, G. A. (1970). The market for" lemons": Quality uncertainty and the market mechanism. ''The Quarterly Journal of Economics'', 488-500.
== Originating area ==
== Originating area ==
Economics
Economics
== Level of analysis ==
== Level of analysis ==
Market, individual firms
Market, individual firms, products
== IS articles that use the theory ==
== IS articles that use the theory ==
Backhouse, J., Hsu, W.Y., Tseng, J., Baptista, J. (2005)
Backhouse, J., Hsu, W.Y., Tseng, J., Baptista, J. (2005)
''Trust - An economic perspective on Quality Standards in the Certification Services Market"''.
''Trust - An economic perspective on Quality Standards in the Certification Services Market"''.
Communications of the ACM. September, ISSN 0001-0782
Communications of the ACM. September, ISSN 0001-0782
Dimoka, A., Hong, Y., & Pavlou, P. A. (2012). On product uncertainty in online markets: theory and evidence. ''MIS Quarterly'', ''36''(2), 395-426.
== Links from this theory to other theories ==
== Links from this theory to other theories ==
[[Agency theory]]<br>
[[Agency theory]]<br>