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Social Influence Theory (view source)
Revision as of 20:48, 27 February 2017
, 20:48, 27 February 2017→Concise description of theory
= Kelman's Social Influence Theory =
== Acronym ==
== Acronym ==
*
*
== Concise description of theory ==
== Concise description of theory ==
The central theme of Social influence theory, as proposed by Kelman (1958), is that an individual’s attitudes, beliefs, and subsequent actions or behaviors are influenced by referent others through three processes: compliance, identification, and internalization. Kelman (1958) posited that social influence brings about changes in attitude and actions, and that changes may occur at different “levels.” This difference in the level of changes can be attributed by the differences in the processes through which individuals accept influence. Kelman (1958) delineated three primary processes of influence as described below:
The central theme of social influence theory, as proposed by Kelman (1958), is that an individual’s attitudes, beliefs, and subsequent actions or behaviors are influenced by referent others through three processes: compliance, identification, and internalization. Kelman (1958) posited that social influence brings about changes in attitude and actions, and that changes may occur at different “levels.” This difference in the level of changes can be attributed by the differences in the processes through which individuals accept influence. Kelman (1958) delineated three primary processes of influence as described below:
* ''Compliance'' is assumed to occur when individuals accept influence and adopt the induced behavior to gain rewards (or, approval) and avoid punishments (or, disapproval). Hence, “the satisfaction derived from compliance is due to the ''social effect'' of accepting influence.” (p. 53)
* ''Compliance'' is assumed to occur when individuals accept influence and adopt the induced behavior to gain rewards (or, approval) and avoid punishments (or, disapproval). Hence, “the satisfaction derived from compliance is due to the ''social effect'' of accepting influence.” (p. 53)
* ''Identification'' is said to happen when individuals adopt the induced behavior in order to create or maintain a desired and beneficial relationship to another person or a group. Hence, the satisfaction occurs due to “the ''act'' of conforming.” (p. 53)
* ''Identification'' is said to happen when individuals adopt the induced behavior in order to create or maintain a desired and beneficial relationship to another person or a group. Hence, the satisfaction occurs due to “the ''act'' of conforming.” (p. 53)