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== Concise description of theory ==

== Concise description of theory ==

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Social identity theory is a conceptualization recognizing that the way we perceive others and ourselves on both our unique characteristics and our membership in various groups. It also compares the other individual to other individual groups to help them to define exactly who they are actually.  

Social Identity Theory is a conceptualization recognizing that the way we perceive others and ourselves is based on both our unique characteristics and our membership in various groups. It also compares the individual to other groups to help to define exactly who they are depending on the context of the activity. The theory was proposed by Henri Tajfel and John Turner in 1970’s and 1980’s through which they explained the intergroup behavior. There are two identities.

The theory was proposed by Henri Tajfel and John Turner in 1970’s and 1980’s through which they explained the intergroup behavior. There are two identities.

a)Personal Identity: Its bout the person characteristics which can be the person appearance personality. E.g. Hight of person, Weight of the person, etc.

# Personal Identity: About the person's characteristics which can be the person's appearance or personality, such as height, weight, hair color, etc.  

b)Social Identity: It is basically talked about the group the person belongs to, such as a citizen of a particular country, student of a particular university, etc.  

# Social Identity: About the group the person belongs to, such as a citizen of a particular country, student of a particular university, etc.  

So to understand the Social Identity Theory we need to understand the three mental processes involved in it so that we can evaluate it properly. That are social categorization, social identification, and social comparison.

To understand the Social Identity Theory we need to understand the three mental processes involved in it so that we can evaluate it properly. These are social categorization, social identification, and social comparison.

1)Social Categorization: It is the process of classifying people into a group based on similar characteristics. In this categorization, there are further two more groups that are ingroup and out-group. In-group is defined as a group in which people come up with the same interest or identity, and opposite to that out-group are those people who do not belong to a specific in-group.

# Social Categorization: Process of classifying people into a groups based on similar characteristics. In this categorization, there are further two more groups - in-group and out-group. In-group is defined as a group in which people come up with the same interest or identity, and opposite to that out-group are those people who do not belong to a specific in-group.  

2)Social Identification: It is basically accepting as self-descriptive the qualities attributed to one’s group, e.g. a doctor will behave like a doctor and help the patient.  

# Social Identification: Accepting as self-descriptive the qualities attributed to one’s group, e.g. a doctor will behave like a doctor and help the patient.

3)Social Comparison: It is evaluated by ourselves or our own group by comparing it with others, in the absence of objective measure for self-evaluation we compare ourselves to others to find out how we are actually doing the comparison.  

# Social Comparison: Evaluating ourselves or our own group by comparing it with others. In the absence of objective measure for self-evaluation we compare ourselves to others to find out how we are actually doing the comparison.  

 

This theory identifies themselves in terms of their characteristics and their own group membership to prevent stereotypes and discriminating against others. Some of the key extension and development of the social identity approach focus on contextual factors that can affect the silence and strategy expression of identity theory. The identity is transformed and radicalized through collective struggle and the importance of emotion to group identity and group life.

This theory identifies themselves in terms of their characteristics and their own group membership to prevent stereotypes and discriminating against others. Some of the key extension and development of the social identity approach focus on contextual factors that can affect the silence and strategy expression of identity theory. The identity is transformed and radicalized through collective struggle and the importance of emotion to group identity and group life.

== Links to WWW sites describing theory ==

== Links to WWW sites describing theory ==

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== Links from this theory to other theories ==

== Links from this theory to other theories ==

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Neys, J. L., Jansz, J., & Tan, E. S. (2014). Exploring persistence in gaming: The role of self-determination and social identity. Computers in Human Behavior, 37, 196-209.

Neys, J. L., Jansz, J., & Tan, E. S. (2014). Exploring persistence in gaming: The role of self-determination and social identity. Computers in Human Behavior, 37, 196-209.

== Contributor(s) ==

== Original Contributor(s) ==

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Raunak Mishra

Raunak Mishra - Doctoral Student at Indian Institute of Management, Kozhikode (IIMK) - INDIA

== Date last updated ==

== Date last updated ==

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