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Latest revision as of 06:13, 16 November 2011
Multi-attribute utility theory
Acronym
MAUT
Alternate name(s)
Multiple-Attribute Utility Theory
Main dependent construct(s)/factor(s)
mathematical model
Main independent construct(s)/factor(s)
a set of attributes with upper and lower bounds
designer preferences and tradeoffs, typically expressed as probabilistic outcomes
Concise description of theory
a family of methods for conducting decision analysis in complex problems
Diagram/schematic of theory
Originating author(s)
Keeney, R.L. and Raiffa, H. Decisions with Multiple Objectives: Preferences and Value Tradeoffs. New York, New York: Cambridge University Press, 1993.
Seminal articles
Chatterjee, S., & Heath, T. B. (1996). Conflict and loss aversion in multiattribute choice: The effects of trade-off size and reference dependence on decision difficulty. Organizational Behavior and Human Decision Processes, 67(2), 144-155.
Dyer, J. S., Fishburn, P. C., Steuer, R. E., Wallenius, J., & Zionts, S. (1992). Multiple Criteria Decision Making, Multiattribute Utility Theory. Management Science, 38(5).
Fischer, G. W., Carmon, Z., Ariely, D., & Zauberman, G. (1999). Goal-based construction of preferences: Task goals and the prominence effect. Management Science, 45(8), 1057-1075.
Häubl, G., & Trifts, V. (2000). Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids. Marketing Science, 19(1), 4-21.
Originating area
Decision Theory, Engineering
Level of analysis
individual
IS articles that use the theory
Kamis, A. (2006). Search Strategies in Shopping Engines: An Experimental Investigation. International Journal of Electronic Commerce, 11(1), 63-84.
Umanath, N. S., & Vessey, I. (1994). Multiattribute data presentation and human judgment: A cognitive fit perspective. Decision Sciences, 25(5,6), 795-824.
Zigurs, I., & Buckland, B. (1998). A theory of task/technology fit and group support systems effectiveness. MIS Quarterly, 22(3), 313-334.
Links from this theory to other theories
Prospect theory
Behavioral decision theory
External links
Design Decisions Wiki
Multi-Criteria Decision Analysis
Original Contributor(s)
Arnold Kamis
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