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Paul Benjamin Lowry, James Gaskin, Nathan W. Twyman, Bryan Hammer, and Tom L. Roberts (2013). “[http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2177442 Taking ‘fun and games’ seriously: Proposing the hedonic-motivation system adoption model (HMSAM)],” Journal of the Association for Information Systems (JAIS), vol. 14(11), 617–671.   
 
Paul Benjamin Lowry, James Gaskin, Nathan W. Twyman, Bryan Hammer, and Tom L. Roberts (2013). “[http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2177442 Taking ‘fun and games’ seriously: Proposing the hedonic-motivation system adoption model (HMSAM)],” Journal of the Association for Information Systems (JAIS), vol. 14(11), 617–671.   
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Paul Benjamin Lowry, James Eric Gaskin, Nathan W. Twyman, Bryan Hammer, and Tom L. Roberts (2013). “[http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2534937 Taking ‘fun and games’ seriously: Proposing the hedonic-motivation system adoption model (HMSAM)],” Journal of the Association for Information Systems (JAIS), vol. 14(11), 617–671.  
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Paul Benjamin Lowry, James Eric Gaskin, and Gregory D. Moody (2015). “[http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2534937 Proposing the multimotive information systems continuance model (MISC) to better explain end-user system evaluations and continuance intentions],” Journal of the Association for Information Systems (JAIS), vol. 16(7), pp. 515–579 (http://aisel.aisnet.org/jais/vol16/iss7/3/). The following video companion on Youtube describes the development of MISC, empirical results of testing the MISC, and its several potential contributions to research and practice: https://www.youtube.com/watch?v=-1FsG0o0pOc&feature=youtu.be&hd=1
    
Yichuan Wang, Pramod Rajan, Chetan S. Sankar, P. K. Raju  (2014). “Relationships between Goal Clarity, Concentration and Learning Effectiveness When Playing Serious Games,” Proceeding of Twentieth Americas Conference on Information Systems, Savannah, Georgia.
 
Yichuan Wang, Pramod Rajan, Chetan S. Sankar, P. K. Raju  (2014). “Relationships between Goal Clarity, Concentration and Learning Effectiveness When Playing Serious Games,” Proceeding of Twentieth Americas Conference on Information Systems, Savannah, Georgia.
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Lisa-Maria Putz and Horst Treiblmaier (2015). “Creating a Theory-Based Research Agenda for Gamification,” Proceeding of Twenty-First Americas Conference on Information Systems, Puerto Rico.
 
Lisa-Maria Putz and Horst Treiblmaier (2015). “Creating a Theory-Based Research Agenda for Gamification,” Proceeding of Twenty-First Americas Conference on Information Systems, Puerto Rico.
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== Links from this theory to other theories ==
 
== Links from this theory to other theories ==
  
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