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== Seminal ==
== Seminal ==
Csikszentmihalyi, M. (1975). Plan and Intrinsic Rewards. Journal of Humanistic Psychology, 15(3), 41-63.<br>Montgomery, H., Sharafi, P., & Hedman, L. R. (2004). Engaging in Activities Involving Information Technology: Dimensions, Modes, and Flow. Human Factors, 46(2), 334-348.<br>Qiu, L., & Benbasat, I. (2005). An Investigation into the Effects of Text-to-Speech Voice and 3D Avatars on the Perception of Presence and Flow of Live Help in Electronic Commerce. ACM Transactions on Computer-Human Interaction, 12(4), 329–355.<br>Hoffman, D. L. and T. P. Novak (2009). "Flow Online: Lessons Learned and Future Prospects." Journal of Interactive Marketing 23(1): 23-34.
Csikszentmihalyi, M. (1975). Play and Intrinsic Rewards. Journal of Humanistic Psychology, 15(3), 41-63.<br>Montgomery, H., Sharafi, P., & Hedman, L. R. (2004). Engaging in Activities Involving Information Technology: Dimensions, Modes, and Flow. Human Factors, 46(2), 334-348.<br>Qiu, L., & Benbasat, I. (2005). An Investigation into the Effects of Text-to-Speech Voice and 3D Avatars on the Perception of Presence and Flow of Live Help in Electronic Commerce. ACM Transactions on Computer-Human Interaction, 12(4), 329–355.<br>Hoffman, D. L. and T. P. Novak (2009). "Flow Online: Lessons Learned and Future Prospects." Journal of Interactive Marketing 23(1): 23-34.
Csikszentmihalyi, M. (1996). Flow and the psychology of discovery and invention. ''New Yprk: Harper Collins''.<ref>Csikszentmihalyi, M. (1996). Flow and the psychology of discovery and invention. ''New Yprk: Harper Collins''.</ref>
Csikszentmihalyi, M. (1996). Flow and the psychology of discovery and invention. ''New Yprk: Harper Collins''.<ref>Csikszentmihalyi, M. (1996). Flow and the psychology of discovery and invention. ''New Yprk: Harper Collins''.</ref>