Customer Focus Theory
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Customer focus theory
Acronym
N/A
Alternate name(s)
N/A
Main dependent constructs/factors
Customer Focus
Main independent construct(s)/factor(s)
Customer Requirements, Customer Information, Customer Feedback, Customer Relationship, Customer Identity, Customer Location, Customer Personality, Prior Experience with Customer
Concise description of theory
Diagram/schematic of theory
Originating author(s)
Seminal articles
Originating area
Level of analysis
IS articles that use the theory
Lohan, Garry; Conboy, Kieran; and Lang, Michael (2011) "Examining Customer Focus in IT Project Management: Findings from Irish and Norwegian case studies," Scandinavian Journal of Information Systems: Vol. 23: Iss. 2, Article 2. Available at: http://aisel.aisnet.org/sjis/vol23/iss2/2