Customer Focus Theory

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Customer focus theory


Acronym

N/A

Alternate name(s)


N/A

Main dependent constructs/factors

Customer Focus

Main independent construct(s)/factor(s)

Customer Requirements, Customer Information, Customer Feedback, Customer Relationship, Customer Identity, Customer Location, Customer Personality, Prior Experience with Customer

Concise description of theory


Diagram/schematic of theory

Customer Focus Model.jpg

Originating author(s)


Seminal articles


Originating area


Level of analysis


IS articles that use the theory


Links from this theory to other theories


External links


Original Contributor(s)