Customer Focus Theory

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Customer focus theory


Acronym

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Alternate name(s)


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Main dependent constructs/factors

Customer Focus

Main independent construct(s)/factor(s)

Customer Requirements, Customer Information, Customer Feedback, Customer Relationship, Customer Identity, Customer Location, Customer Personality, Prior Experience with Customer

Concise description of theory


Diagram/schematic of theory


Originating author(s)


Seminal articles


Originating area


Level of analysis


IS articles that use the theory


Links from this theory to other theories


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Original Contributor(s)