Customer Focus Theory

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Customer focus theory



Alternate name(s)


Main dependent constructs/factors

Customer Focus

Main independent construct(s)/factor(s)

Customer Requirements, Customer Information, Customer Feedback, Customer Relationship, Customer Identity, Customer Location, Customer Personality, Prior Experience with Customer

Concise description of theory

Diagram/schematic of theory

Customer Focus Model.jpg

Originating author(s)

Seminal articles

Originating area

Level of analysis

IS articles that use the theory

Links from this theory to other theories

External links

Original Contributor(s)