Customer Focus Theory

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Customer focus theory



Alternate name(s)


Main dependent constructs/factors

Customer Focus

Main independent construct(s)/factor(s)

Customer Requirements, Customer Information, Customer Feedback, Customer Relationship, Customer Identity, Customer Location, Customer Personality, Prior Experience with Customer

Concise description of theory

Diagram/schematic of theory

Originating author(s)

Seminal articles

Originating area

Level of analysis

IS articles that use the theory

Links from this theory to other theories

External links

Original Contributor(s)