Difference between revisions of "Customer Focus Theory"

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== '''Customer focus theory''' ==
== '''Customer focus theory''' ==

Revision as of 17:53, 20 November 2012

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Customer focus theory



Alternate name(s)


Main dependent constructs/factors

Customer Focus

Main independent construct(s)/factor(s)

Customer Requirements, Customer Information, Customer Feedback, Customer Relationship, Customer Identity, Customer Location, Customer Personality, Prior Experience with Customer

Concise description of theory

Diagram/schematic of theory

Customer Focus Model.jpg

Originating author(s)

Seminal articles

Originating area

Level of analysis

IS articles that use the theory

Lohan, Garry; Conboy, Kieran; and Lang, Michael (2011) "Examining Customer Focus in IT Project Management: Findings from Irish and Norwegian case studies," Scandinavian Journal of Information Systems: Vol. 23: Iss. 2, Article 2. Available at: http://aisel.aisnet.org/sjis/vol23/iss2/2

Links from this theory to other theories

External links

Original Contributor(s)