Difference between revisions of "Customer Focus Theory"

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==Seminal articles==
 
==Seminal articles==
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Lohan, Garry; Conboy, Kieran; and Lang, Michael (2011) "Examining Customer Focus in IT Project Management: Findings from Irish and Norwegian case studies," Scandinavian Journal of Information Systems: Vol. 23: Iss. 2, Article 2. Available at: <nowiki>http://aisel.aisnet.org/sjis/vol23/iss2/2</nowiki>
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==Originating area==
 
==Originating area==
 
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Revision as of 17:25, 10 June 2019

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Customer focus theory


Acronym

N/A

Alternate name(s)


N/A

Main dependent constructs/factors

Customer Focus

Main independent construct(s)/factor(s)

Customer Requirements, Customer Information, Customer Feedback, Customer Relationship, Customer Identity, Customer Location, Customer Personality, Prior Experience with Customer

Concise description of theory


Diagram/schematic of theory

Customer Focus Model.jpg

Originating author(s)

Lohan at al. 2011

Seminal articles

Lohan, Garry; Conboy, Kieran; and Lang, Michael (2011) "Examining Customer Focus in IT Project Management: Findings from Irish and Norwegian case studies," Scandinavian Journal of Information Systems: Vol. 23: Iss. 2, Article 2. Available at: http://aisel.aisnet.org/sjis/vol23/iss2/2

Originating area


Level of analysis


IS articles that use the theory

Lohan, Garry; Conboy, Kieran; and Lang, Michael (2011) "Examining Customer Focus in IT Project Management: Findings from Irish and Norwegian case studies," Scandinavian Journal of Information Systems: Vol. 23: Iss. 2, Article 2. Available at: http://aisel.aisnet.org/sjis/vol23/iss2/2

Links from this theory to other theories


External links


Original Contributor(s)