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Critical Mass Theory of Interactive Media (view source)
Revision as of 07:45, 23 September 2021
, 07:45, 23 September 2021draft
== Diagrammatic Representation: ==
== Diagrammatic Representation: ==
[[File:Diffusion process.jpg|frame|This explains how diffusion occurs|alt=|border|none]]
[[File:Diffusion process.jpg|frame|This explains how diffusion occurs|alt=|border|none]]
== Seminal article: ==
* MARKUS, M. L. (1987). Toward a “Critical Mass” Theory of Interactive Media: Universal Access, Interdependence and Diffusion. Communication Research, 14(5), 491–511. https://doi.org/10.1177/009365087014005003
* Bratton, K. (2005). Critical Mass Theory Revisited: The Behavior and Success of Token Women in State Legislatures. Politics & Gender, 1(1), 97-125. doi:10.1017/S1743923X0505004X
* Peddibhotla, N. B., & Subramani, M. R. (2007). Contributing to Public Document Repositories: A Critical Mass Theory Perspective. Organization Studies, 28(3), 327–346. https://doi.org/10.1177/0170840607076002
== IS Articles that use the theory: ==
* MARKUS, M. L. (1987). Toward a “Critical Mass” Theory of Interactive Media: Universal Access, Interdependence and Diffusion. Communication Research, 14(5), 491–511. https://doi.org/10.1177/009365087014005003
* Van Slyke, Craig & Ilie, Virginia & Lou, Hao & Stafford, Thomas. (2007). Perceived critical mass and the adoption of a communication technology. EJIS. 16. 270-283. 10.1057/palgrave.ejis.3000680.
== External Links: ==
* https://en.wikipedia.org/wiki/Critical_mass_(sociodynamics)
* https://www.ssc.wisc.edu/~oliver/PROTESTS/ArticleCopies/OliverMarwellCritMassI.pdf
* https://www.jstor.org/stable/3108597?seq=1#metadata_info_tab_content