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== Main Dependent Construct/Factor(s): ==
 
== Main Dependent Construct/Factor(s): ==
 
Success or failure of universal access
 
Success or failure of universal access
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Increasingly crucial to personal and corporate communication are computer-based communication tools. Critical mass is a crucial element in adopting and disseminating communication innovations. Critical masses impact the introduction and dissemination of innovations in interactive communication, both through external networks and innovation sustainability. Critical mass is very difficult to quantify and usually can only be demonstrated after the critical mass point is achieved. Potential adopters may also be significant in adoption decisions in their views of critical mass. That’s why we associate “critical mass theory” with the theories like, “[https://is.theorizeit.org/wiki/Theory_of_reasoned_action Theory of Reasoned Action]”, “[https://is.theorizeit.org/wiki/Diffusion_of_innovations_theory Diffusion of Innovation theory]”.
 
Increasingly crucial to personal and corporate communication are computer-based communication tools. Critical mass is a crucial element in adopting and disseminating communication innovations. Critical masses impact the introduction and dissemination of innovations in interactive communication, both through external networks and innovation sustainability. Critical mass is very difficult to quantify and usually can only be demonstrated after the critical mass point is achieved. Potential adopters may also be significant in adoption decisions in their views of critical mass. That’s why we associate “critical mass theory” with the theories like, “[https://is.theorizeit.org/wiki/Theory_of_reasoned_action Theory of Reasoned Action]”, “[https://is.theorizeit.org/wiki/Diffusion_of_innovations_theory Diffusion of Innovation theory]”.
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== Originating Authors: ==
 
== Originating Authors: ==
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== External Links: ==
 
== External Links: ==
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* https://en.wikipedia.org/wiki/Critical_mass_(sociodynamics)
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* https://en.wikipedia.org/wiki/Critical_mass_(sociodynamics) Wikipedia provides an overview
* https://www.ssc.wisc.edu/~oliver/PROTESTS/ArticleCopies/OliverMarwellCritMassI.pdf
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* https://www.ssc.wisc.edu/~oliver/PROTESTS/ArticleCopies/OliverMarwellCritMassI.pdf It explains the concept of Critical mass
* https://www.jstor.org/stable/3108597?seq=1#metadata_info_tab_content
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* https://www.jstor.org/stable/3108597?seq=1#metadata_info_tab_content It provides the possible applications of Critical Mass Theory and some perspectives of it
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== Originating Area: ==
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Sociology, Mathematics (Statistics)
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== Level of Analysis: ==
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Collective (Group)
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== Originating Contributors: ==
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Bibaswan Basu
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== References ==
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