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Critical Mass Theory of Interactive Media (view source)
Revision as of 08:09, 23 September 2021
, 08:09, 23 September 2021draft_final
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== Main Dependent Construct/Factor(s): ==
== Main Dependent Construct/Factor(s): ==
Success or failure of universal access
Success or failure of universal access
Increasingly crucial to personal and corporate communication are computer-based communication tools. Critical mass is a crucial element in adopting and disseminating communication innovations. Critical masses impact the introduction and dissemination of innovations in interactive communication, both through external networks and innovation sustainability. Critical mass is very difficult to quantify and usually can only be demonstrated after the critical mass point is achieved. Potential adopters may also be significant in adoption decisions in their views of critical mass. That’s why we associate “critical mass theory” with the theories like, “[https://is.theorizeit.org/wiki/Theory_of_reasoned_action Theory of Reasoned Action]”, “[https://is.theorizeit.org/wiki/Diffusion_of_innovations_theory Diffusion of Innovation theory]”.
Increasingly crucial to personal and corporate communication are computer-based communication tools. Critical mass is a crucial element in adopting and disseminating communication innovations. Critical masses impact the introduction and dissemination of innovations in interactive communication, both through external networks and innovation sustainability. Critical mass is very difficult to quantify and usually can only be demonstrated after the critical mass point is achieved. Potential adopters may also be significant in adoption decisions in their views of critical mass. That’s why we associate “critical mass theory” with the theories like, “[https://is.theorizeit.org/wiki/Theory_of_reasoned_action Theory of Reasoned Action]”, “[https://is.theorizeit.org/wiki/Diffusion_of_innovations_theory Diffusion of Innovation theory]”.
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== Originating Authors: ==
== Originating Authors: ==
== Diagrammatic Representation: ==
== Diagrammatic Representation: ==
[[File:Diffusion process.jpg|left|frame|This explains how diffusion occurs]]
[[File:Diffusion process.jpg|frame|This explains how diffusion occurs|alt=|border|none]]
== Seminal article: ==
* MARKUS, M. L. (1987). Toward a “Critical Mass” Theory of Interactive Media: Universal Access, Interdependence and Diffusion. Communication Research, 14(5), 491–511. https://doi.org/10.1177/009365087014005003
* Bratton, K. (2005). Critical Mass Theory Revisited: The Behavior and Success of Token Women in State Legislatures. Politics & Gender, 1(1), 97-125. doi:10.1017/S1743923X0505004X
* Peddibhotla, N. B., & Subramani, M. R. (2007). Contributing to Public Document Repositories: A Critical Mass Theory Perspective. Organization Studies, 28(3), 327–346. https://doi.org/10.1177/0170840607076002
== IS Articles that use the theory: ==
* MARKUS, M. L. (1987). Toward a “Critical Mass” Theory of Interactive Media: Universal Access, Interdependence and Diffusion. Communication Research, 14(5), 491–511. https://doi.org/10.1177/009365087014005003
* Van Slyke, Craig & Ilie, Virginia & Lou, Hao & Stafford, Thomas. (2007). Perceived critical mass and the adoption of a communication technology. EJIS. 16. 270-283. 10.1057/palgrave.ejis.3000680.
== External Links: ==
* https://en.wikipedia.org/wiki/Critical_mass_(sociodynamics) Wikipedia provides an overview
* https://www.ssc.wisc.edu/~oliver/PROTESTS/ArticleCopies/OliverMarwellCritMassI.pdf It explains the concept of Critical mass
* https://www.jstor.org/stable/3108597?seq=1#metadata_info_tab_content It provides the possible applications of Critical Mass Theory and some perspectives of it
== Originating Area: ==
Sociology, Mathematics (Statistics)
== Level of Analysis: ==
Collective (Group)
== Originating Contributors: ==
Bibaswan Basu
== References ==
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