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Added a new theory - Norm Activation Theory
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==Diagram/schematic of theory==
==Diagram/schematic of theory==
*Figure 1: Norm Activation Theory-NAT (Source: Schwartz, 1977)
*Figure 1: Types of Invocation Resistance (Source: Ram, S. and Sheth, J.N. 1989)
[[File:Norm Activation Theory.jpeg|thumb|Norm Activation Theory-NAT (Source: Schwartz, 1977)]]
[[File:RamAndSeth1989.jpg|thumb|Norm Activation Theory-NAT (Source: Schwartz, 1977)|alt=]].
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==Originating author(s)==
==Originating author(s)==
*Shalom H. Schwartz in 1977 [1]
*Shalom H. Schwartz in 1977 [1]