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Kellers Motivational Model (view source)
Revision as of 01:28, 2 September 2012
, 01:28, 2 September 2012→Concise description of theory
Originally designed to study how to effectively motivate learning. This theory is grounded in the Expectancy-value theory which purports that perceived success (expectancy) and perceived satisfaction of personal needs (value) drive motivation of an individual to perform an activity. Keller's ARCS Model believes that people will engage in an activity if they believe they will succeed at it and it will satisfy their personal needs. It consists of four factors that create and maintain motivation for learning in people and also strategies to achieve them.
Originally designed to study how to effectively motivate learning. This theory is grounded in the Expectancy-value theory which purports that perceived success (expectancy) and perceived satisfaction of personal needs (value) drive motivation of an individual to perform an activity. Keller's ARCS Model believes that people will engage in an activity if they believe they will succeed at it and it will satisfy their personal needs. It consists of four factors that create and maintain motivation for learning in people and also strategies to achieve them.
Attention - Need for stimulation & variety - curiosity, boredom, arousal<br>
Relevance - Desire to satisfy basic motives - needs, motives, attractions<br>
Confidence - Desire to feel competent and in control - attributions, expectancies, self-efficacy<br>
Satisfaction - Desire to feel good about oneself - intrinsic motivation, extrinsic incentives, equity<br>
== Originating author(s) ==
== Originating author(s) ==
Keller (1979)
John M. Keller (1979)
== Seminal articles ==
== Seminal articles ==
== IS articles that use the theory ==
== IS articles that use the theory ==
Weibell, C. J. (2011). Principles of learning: A conceptual framework for domain-specific theories of learning. Available at [http://principlesoflearning.wordpress.com]<br><br>
Weibell, C. J. (2011). Principles of learning: A conceptual framework for domain-specific theories of learning. Available at [http://principlesoflearning.wordpress.com]<br><br>
Luo, M. M., Chea, S., & Chen, J.-S. (2011). Web-based information service adoption: A comparison of the motivational model and the uses and gratifications theory. Decision Support Systems, 51(1), 21-30. Elsevier B.V.<br>
== Links from this theory to other theories ==
== Links from this theory to other theories ==
[[Expectancy value theory]]
[[Expectancy value theory]]